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  • LOFT22creative is:

    branding / digital media / social marketing / creative direction / production / consulting
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Welcome B!

We are thrilled to welcome Bettina (otherwise known as ‘B’) to our LOFT22 family! She is going to help us rock out 2012. Here are some fun tidbits to introduce her: Born and raised in sunny Southern California (Beach bum at heart, but definitely a city girl) Friends and family call her ‘B’ Studied business … Read more

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our nyc

We are going to begin to post photos of things that we see and enjoy around the city – painting a picture of NYC through the eyes of LOFT22!

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Vogue Italia for Luxottica

  Alexis Maida in Vogue Italia for Luxottica Watch the video on Vogue.it here  

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LDV Imports: web design & development

We just launched the new LDV Imports website – which is an extension of the LDV Hospitality brand. It is a coffee, olive oil, balsamic vinegar, etc. import business that is in partnership with the Aneri brand from Italy. The products are amazing, and will definitely have customers wondering how they survived on mediocre products … Read more

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Spring 2012 Ad Campaigns

Giorgio Armani – photographed by Mert & Marcus Yves Saint Laurent – photographed by David Sims Jean Paul Gaultier – photographed by Miles Aldridge Moschino – photographed by Juergen Teller Nina Ricci – photographed by Inez & Vinoodh Max Mara – photographed by Mario Sorrenti Dolce & Gabbana – photographed by Giampaolo Sgura Balenciaga – … Read more

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Travel: Canazei, Italy

For Christmas and New Years, I traveled to Milan and then Canazei in the Dolomites mountains in Italy. With the breathtaking views and amazing skiing of the Italian Alps, it was the perfect place to end 2011 and ring in 2012! Although skiing to the top of Marmolada, the highest peak in the Dolomites, proved … Read more

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Happy Holidays!

Happy Holidays! ♥  Alexis & Madelaine   

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Lucy’s Cantina Royale: web design & development

Lucy’s Cantina Royale website design & development for LDV Hospitality

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photographer study: Cindy Sherman

When I read that Van Lamsweerde was laregly inspired by Cindy Sherman, I wanted to do a little more research into who she was and her talent as a photographer. I find it very fascinating to look at top photographers’ sources of inspiration and understand how they helped form their talent and find the passion to … Read more

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Valentino Garavani Virtual Museum

On Monday, I attended the press presentation for the Valentino Garavani Virtual Museum. It was quite the presentation – hosted by the newly engaged Anne Hathaway, a very educational introduction by Franca Sozzani, and a special stage visit by Hugh Jackman. The virtual museum is opening new avenues for sharing fashion and getting a closer … Read more

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