in honor of Barney Rosset
For MUSE #29, I was honored to interview Barney Rosset as a feature for our Independents section. It was an amazing opportunity to delve into the world of a master in the literary field. His life and story are beyond inspiring. You can read the profile and learn more here, but here is the intro: … Read more
Milly Fall & Winter 2012
photos: LOFT22 & NY Magazine We love supporting our clients, so we were thrilled to be able to attend the Milly Fall & Winter 2012 fashion show! Naturally, some of the prints on the clothes were recognizable from projects we have done with them for invitations, etc. this season. The show was a packed house … Read more
Benetton Spring/Summer ’12 windows
written by Madelaine Coyle BENETTON SPRING/SUMMER 2012 WINDOWS We recently had the pleasure to work with Benetton on their Spring/Summer 5th Avenue Windows. The Goal?….Bring their campaign to life. The Challenge?…Build a 30’ tree under two weeks, and suspend 6 30lb mannequins on swings from the ceiling. The Result?…Great success, happy client, and an amazing 5th ave … Read more
man behind the brand: Salvatore Ferragamo
written by Bettina Bati Salvatore Ferragamo had one of the most intriguing stories I’ve researched in awhile. What really stood out to me was that he was only 9 years old when he made his first pair of shoes – amazing! These first pair of shoes he made were given to his sister for her confirmation. … Read more
AUGDEN F/W ’12 lookbook
We are thrilled to have just finished working with Franceska Earls on the Augden Fall & Winter 2012 collection! We organized a fabulous team for the photo shoot – Tim Barber & Susan Winget make everything so easy, creative and enjoyable. Their aesthetic is perfect for the Augden brand of nature mixed with a city girl … Read more
the woman behind the brand: Lanvin
The profound label, Lanvin was founded in 1889. Jeanne Lanvin started designing amazing dresses for her daughter. By word of mouth and the site of her daughter’s amazing dresses – women started requesting that Jeanne start making pieces for their daughters and themselves. Shortly after, Jeanne was able to open up her first boutique on … Read more
Welcome B!
We are thrilled to welcome Bettina (otherwise known as ‘B’) to our LOFT22 family! She is going to help us rock out 2012. Here are some fun tidbits to introduce her: Born and raised in sunny Southern California (Beach bum at heart, but definitely a city girl) Friends and family call her ‘B’ Studied business … Read more
our nyc
We are going to begin to post photos of things that we see and enjoy around the city – painting a picture of NYC through the eyes of LOFT22!
Vogue Italia for Luxottica
Alexis Maida in Vogue Italia for Luxottica Watch the video on Vogue.it here
LDV Imports: web design & development
We just launched the new LDV Imports website – which is an extension of the LDV Hospitality brand. It is a coffee, olive oil, balsamic vinegar, etc. import business that is in partnership with the Aneri brand from Italy. The products are amazing, and will definitely have customers wondering how they survived on mediocre products … Read more
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